When it comes to instant messaging, WhatsApp has been the top choice for more than a decade. Yet, in recent years, growing privacy concerns and repeated controversies have shaken user trust. Many users are now looking for a safer, more transparent, and homegrown alternative. That’s where Arattai, developed by Zoho Corporation, enters the picture. An Indian WhatsApp alternative developed by ZOHO corporation which offers all such features.

Arattai app

Here are seven compelling reasons why you should consider switching from WhatsApp to Arattai today.

Table of Contents

1. Rising Privacy Concerns Over WhatsApp

WhatsApp’s frequent privacy controversies have raised eyebrows globally. Reports of data being shared with parent company Meta (formerly Facebook) have made users question how their personal information is used.

While WhatsApp claims to use end-to-end encryption, it still collects metadata — including who you chat with, how often, and for how long. That metadata can paint a detailed picture of your behavior. Over the years, several privacy regulators have fined Meta for data misuse.

With growing awareness of digital privacy, many users now see WhatsApp’s model as intrusive rather than private.

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2. Arattai is Built with Privacy at Its Core

Arattai was created by Zoho, a company known for its privacy-first approach. Zoho doesn’t rely on advertising income or data sharing for revenue. That means your data is not a product.

All Arattai calls are end-to-end encrypted. Chats are stored securely with user control over visibility and sharing. There’s no hidden data mining or profiling. The app’s privacy settings allow you to manage who sees your status, stories, and activity.

Arattai lives by a simple principle — “your data belongs to you.”

3. Made in India, Made for India

Arattai stands out as a symbol of India’s growing digital independence. Developed by Zoho Corporation, an Indian global tech leader, the app supports the government’s “Vocal for Local” mission.

India’s IT Minister himself publicly endorsed Zoho products, reinforcing trust in its vision for a self-reliant tech ecosystem. When you use Arattai, you’re not just switching to another messenger — you’re supporting an Indian brand built on trust, ethics, and innovation.

4. Feature-Rich Experience Just Like WhatsApp

Switching doesn’t mean giving up features. In fact, Arattai mirrors everything WhatsApp offers — and adds more.

You can send text messages, voice notes, photos, and videos. You can make crystal-clear voice and video calls. The app supports group chats, document sharing, and stories that last for 24 hours.

Want to reach a large audience? Use Channels — a space designed for creators, brands, and communities to broadcast updates to followers. Unlike groups, only admins can post in a channel, keeping it clutter-free and focused.

For work, family, or fun, Arattai has everything you need in one app.

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5. Secure Meetings and Cross-Device Flexibility

Arattai’s Meetings feature takes online interactions to the next level. You can host or join meetings instantly — no extra software needed. Invite up to 250 participants and even record sessions for future reference.

The best part? Non-Arattai users can join too. Meetings can be branded with custom themes and logos, perfect for professional use. You can even join from your TV using the Arattai TV app for an immersive experience.

Another big win is multi-device access. Arattai syncs across smartphones, tablets, and desktops — up to five devices at once. Your chats, contacts, and settings stay consistent wherever you go.

6. Simple Chat Migration from WhatsApp

One of the biggest barriers to switching is losing old chats. Arattai solves that seamlessly. You can export your WhatsApp chats and import them directly into Arattai — both for one-on-one and group conversations.

Each chat import takes just a few steps, and once done, your old messages appear just like they did before. That makes the transition smooth, practical, and stress-free.

With this feature, you don’t start from zero — you carry your story along.

7. Clean, Ad-Free, and Community-Focused

Unlike many global messaging platforms, Arattai is free from ads and clutter. There are no distractions or irrelevant promotions mixed with your conversations.

Channels and groups allow meaningful community interactions without spam. Admins control who posts, keeping communication organized and relevant.

At its heart, Arattai promotes clear and human-centric communication — free from surveillance capitalism and algorithmic manipulation.

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The Bigger Picture

As digital privacy becomes a growing concern, the choice of communication apps is no longer just about convenience — it’s about trust. WhatsApp’s privacy history has left many users uneasy. Arattai offers something refreshing: a homegrown, privacy-respecting, feature-packed messenger built by a company that values user trust above profits.

Choosing Arattai is not just a tech switch — it’s a conscious move toward supporting India’s innovation ecosystem and data sovereignty. In an age where privacy is power, Arattai truly lets you speak like nobody’s listening.